Video Social Media Strategy for the Modern Business Owner

18 Jul

Social Media Marketing (SMM) is a term used for the marketing of video content in a community or network like Facebook, YouTube, Twitter, LinkedIn, FourSquare, and others. The goal is to engage the audience with visual content in such a way that they will be more likely to share the content with others. The key to successful social media marketing is to create an engaging video message with a story or other type of information that engages the audience. The focus is to build brand awareness in a way that the user will not just remember but also to pass on to others. To accomplish this there are several things to keep in mind.

The key to effectively repurposing video for social media marketing is to use the right content strategy. Each video can have its own story architecture, targeting a specific audience, and structure. The key to getting the most out of this content strategy is to carefully plan how it is used for the type of audience and strategy you are targeting. Because each video will have its own unique headline and description, it is more appropriate to utilize the most appropriate clips with similar imagery, text, and context.

For example, if you are running a four-minute video social media campaign, the content strategy will likely be geared toward young children, teens, and adults. In this case, it is more appropriate to focus on funny clips or cute images, rather than live action, blood, or gore. The goal of repurposing the content is to provide the most engaging information to the viewers in the shortest amount of time. This allows the marketing message to get the most attention from users. Contact here the Blue Strawberry firm for more info on this topic.

Utilizing video templates in your video social media campaign will also allow you to easily share the videos across multiple platforms. Video sharing services such as YouTube and Metacafe will quickly syndicate the videos to their social bookmarking and sharing systems. It is also a good idea to sign up for service accounts on social bookmarking and sharing sites that will automatically ping the clipchamps on your account. Ping your pages to syndicate across a variety of platforms, so that you will receive maximum exposure to online users. This will also help you build brand awareness. If there is an in-house event, create video clips of your employees or business leads to give attendees a behind-the-scenes look at the company. Click at: for more useful reference.

Finally, another key component of a well-planned video social media campaign is the implementation of analytics. Track the success of the campaign by monitoring how many clicks the video has received, the average number of views, and any sign of decline in performance. The metrics will also help you determine where the greatest opportunity is to expand the scope of your brand.

A well-designed YouTube campaign can easily provide brand leverage that helps to generate a viral marketing strategy for your products or services. Video testimonial videos are one of the most successful strategies when it comes to driving website traffic and sales. Learn more about how to create a video testimonial in two minutes! Get a general overview of the topic here:

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